Artist and designer George Hodgson suffered for years with severe anxiety. Now, he channels his energy and creativity into Maison de Choup, a fashion brand committed to raising awareness of mental wellbeing.
Anxiety and emotional wellbeing are a growing concern. According to mental health charity Anxiety UK, one in five people feel anxious a lot of the time; nearly half feel more anxious than they used to; 20% of students experience mental health difficulties while at university; and work-related stress, anxiety and depression accounts for an estimated 70 million sick days per year. Artist George Hodgson experienced “crippling anxiety” throughout his youth, and has used this experience to launch a fashion brand called Maison de Choup.
Hodgson’s story is one to which many mental health sufferers can relate. The 19-year-old was overcome with anxiety so severe that he left education and found it difficult to leave the house. Thankfully, with help from family, friends and a therapist, Hodgson learned to deal with his mental health issues. He now channels his energies, focus and creativity into the fashion brand he founded in 2014, and hopes his story will inspire others to speak up about mental wellness.
Maison de Choup’s debut collection is called Born Out of Anxiety. It includes t-shirts and shirts, both of which are made from ethically sourced organic cotton and are unisex in design, as well as Italian leather and Spanish vinyl tote bags. The most popular product is the Words Fail Me tee, which has a word search design of jumbled letters and incomprehensible words, which represents what many anxiety sufferers may feel. 25% of the proceeds from the sales of this tee are donated to the Young Minds charity, which is the UK’s leading charity dedicated to supporting emotional wellbeing for children and young people.
Check out the Maison de Choup website to see the full collection from an exciting new brand with an activist edge.