Your latest collection explores the notion of organic androgyny, what does organic androgyny mean to you?
We see it as a natural progression towards androgyny. It’s unforced and relaxed, and somewhat ethereal in a modern context.
For me it’s rather personal as it is something that I’ve embraced all my life. My work represents things that I can relate to and that I find comfortable. From a design standpoint, I think it’s about subtlety and simply experimenting with interesting ideas. It can’t be just about big t-shirts and sweatshirts, which I do love, but it just has to have a bit more than that. We don’t want to be “in your face” and outrageous but, at the same time, we don’t want to be boring.
Tell us about your design process?
It’s a very conventional process. I experiment with customisation a lot and basically develop ideas that I’ve used previously while injecting new ideas that I have. But the mood that I feel and would like to convey always dictates the direction of the collection. It’s not a technical exercise, you know.
A lot of your designs have an element of self-customisation to them, what inspires this?
Probably my mom. As a kid, I always saw her making little tweaks to what she was wearing and I could see how the little changes can totally change an outfit. I like things to be a little playful and be multifaceted.
What are your aspirations and ambitions for the future?
I’d love to have a go at retail at some point, but that’s not happening just yet.
Advice for other young designers wanting to set up their own label?
I’m going to quote Yohji on this – “don’t design with your brain, design by your heart, your soul.”