A year on since we first featured artist Jas Reif, we’ve caught up with her to chat about her move from fine art to fashion, the relationship between the two practices, and her advice for other young designers looking to start up their own label.
It’s been a year since we last caught up with you! what have you been up to since?
I spent the year further incorporating my artistic practice with fashion which has resulted in establishing my own fashion label Judas Companion. I have done everything myself from creating the garments, website, photo shoots, media promotion. It’s been an exhilarating experience during which I started to work closely with a collaborator. I am really happy with the results and our first collection of garments and masks are now available to buy online from our website.
What inspired you to make the move from fine art to fashion?
It feels like it’s been a natural progression really. I realised that I want my garments to be worn more on the street, in regular situations as well as in an “art” setting such as an exhibition. I guess what I am looking for is a more direct response to my work.
How does your fine art background influence your design process?
For me there are no limits between the two. I approach a garment with a flexible plan in mind. The process of making the clothes is a theme for me in itself. My garments incorporate holes and loose ends and are created in an experimental way. I find the idea of imperfection both fascinating and empowering. It’s important for me to show this human element in my work.
Tell us about your design process; what inspires you, where do you look for inspiration, what themes have you explored in your latest collection?