“Imagine a world where fashion is fair.” That is the rallying cry from SUSS UK founders Emma Grace Bailey and Abigail Grainger. UAL almuna, the journalist and fashion designer respectively have launched a Kickstarter to fund their upcoming pop-up concept store which will promote a sustainable lifestyle with ethical, environmentally and human friendly brands. The store will also raise awareness around the issues of sustainability in the fashion industry and provide insight into the problems fast fashion causes, and provide solutions to the problem.
So what spurred Abi and Emma to take action? Well they are concerned about the irreversible damage being caused by our excessive levels of consumption. Over the last five years, the fast
fashion industry has grown exponentially, with the top five retailers growing 9.7 per cent year on year. Brands churn out an average of 52 micro collections a year, and with higher production
levels comes higher consumption, resulting in a quantity of waste that the planet can no longer deal with. In just one year, the clothes discarded in the UK alone could fill Wembley stadium, the equivalent of 1.5 million tonnes of landfill every 365 days.
Sustainability is not a trend. It is a necessary step which the fashion industry must take for the future of our planet. At present, both the industry and the consumer are moving too slowly, but there are a growing number of brands who are paving the way with innovative solutions to material waste, supply chains, production and sourcing. Supported by a growing number of consumers who are becoming more conscious and looking at their options.
SUSS UK is dedicated to further raising this awareness, and firmly believe that the secretive nature of the fashion industry needs to stop. All consumers deserve to know exactly what they’re
buying. But this is not about preaching. SUSS UK love fashion, they just want fashion to be kind as well as beautiful.
The first of its kind store will run throughout September 2017 and stock global womenswear, menswear, kidswear, homeware, beauty and food & drink brand. SUSS UK will show that sustainabilty is an entire lifestyle not just a fad. There will also be a series of talks with industry heavyweights giving insight into their sustainable life and interactive workshops giving consumers a hands-on experience.
SUSS UK need to raise £10,000 by 1st May 2017 and are looking for donors. Get involved and support this worthy initiative.